Business, Employment and Real Estate Law in Ohio » Business, Employment and Real Estate in Ohio http://ryanrivchun.com The legal blog of Ryan Rivchun on business, employment and real estate in Ohio Thu, 10 May 2012 13:30:57 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Be careful if you use the terms “Super Bowl” “Olympics” or “March Madness” http://ryanrivchun.com/2010/02/be-careful-if-you-use-the-terms-super-bowl-olympics-or-march-madness/ http://ryanrivchun.com/2010/02/be-careful-if-you-use-the-terms-super-bowl-olympics-or-march-madness/#comments Fri, 05 Feb 2010 22:04:10 +0000 Ryan Rivchun http://ryanrivchun.com/?p=382 The Broadcast Law Blog has written a series of good posts reminding businesses about the risks associated with using trade marked terms like “Super Bowl” “March Madness” and the “Olympics” for commercial purposes if you have not licensed the right to use these terms. The posts are available here, here and here.

The rigorous enforcement of these marks by the NFL, the Olympic Committee and the NCAA is why we often hear about sales and special events referring to the Big Game.  Some limited use of these terms is permitted as nominative fair use in various circuits throughout the County.

Businesses should make sure to review their advertisements and marketing materials if they mention these events in light of these considerations.

This image is from j9sk9s and is used under the creative commons license. The image is available here and the attribution is available here. http://www.flickr.com/photos/j9sk9s/ / CC BY 2.0

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